Fanta, orange

Fanta

 

A fruit-flavored carbonated soft drink produced by the Coca-Cola company with its origin in the 1940s Germany when a trading ban was places upon that country by the Allies during World War II.

 

As a result of this trading ban it was not possible to import the syrup required to make Coca-Cola, therefore the man in charge of the Coca-Cola company in Germany at the time, called Max Keith, decided to create a new product using only the ingredients available in Germany during the second World War. These ingredients included whey and pomace and Keith later recalled these as being the ”leftovers of leftovers”.

 

The name Fanta is a result of a brief brainstorming session, which Keith started by telling his team to ”use their imagination”, imagination is called Fantasie in German, and immediately one of his salesmen, Joe Knipp, said ”Fanta”. Fanta is known for its upbeat advertising, in the United States the Fantanas, a casted group of female spokesmodels each of which promotes an individual Fanta flavor are used.

 

There are over 90 different flavors of Fanta worldwide; such as the Romanian ”Fanta Shokata” which is made from elderflower blossoms extract and in the Netherlands and Switzerland there is a blackcurrant flavor of Fanta available as well. Some flavors are identical but have different names in different markets, one example of this is the classic orange flavor being renamed as ”Fanta Funky Orange” in 2003 in som countries.

 

Primary competitors to Fanta are Tango, Mirinda, Slice, Sumol, Orange Crush, and Tropicana Twister. Fanta was the second drink to be produced by the Coca-Cola company apart from the original Coca-Cola.

 

In Spanish cultre, a pagafantas (Fantabuyer) is a man in love with a woman who does not love him back, the phrase suggests always being the one paying for another persons soft drink. The Vatican has also admitted that Pope Benedict XVI favorite beverage is Fanta.